Careers & Employability: Marketing & Selling to Trade and Retail
Yesterday I attended a webinar organised by Careers & Employability at UAL, presented by Patricia van den Akker from The Design Trust.
The presentation was mostly about selling to trade shows, which h might not be as relevant to animation artists – however, having looked at THE LINE Animation Studio, there’s often more than one application to animation. And what’s there to stop us from making our own merch inspired by our own animations? Perhaps someone who likes a t-shirt will find our animation work? I think it’s definitely something I could take advantage of – and with my background in mould making and casting, I can see myself mixing those skills together.
Also, Patricia did talk a lot about marketing yourself – and I think that applies to all creatives whether you’re selling a service or a product 🙂